Volkswagen has been very innovative in the past years. Also their marketing campaigns have been awesome. In cooperation with some awesome designers and concepters they’ve brought out the funtheory.

Basically, it’s a lot of concepts that applies to the real world and that make every day items/handlings 100 times more fun resulting in more people using/ doing it.

I’d say just check out their website here:

http://www.thefuntheory.com

Whant to see a bit in advance? Just play these 2 movies and I’ll guarantee that you’ll watch ‘m with a smile on your face!